Company: Schattdecor Brasil
web: www.schattdecor.com
Every year, Schattdecor carries out an extensive research of trends in design that leads the creation of new projects, which are presented in collections that translate concepts and lifestyles, that are observed throughout the world. They are references to everything we see in the main design fairs and the analysis of what people are doing, buying and how they interact with each other and with their homes.
Today more than ever, access to information is very easy and fast, in an era where all influence and in turn are influenced. Social networks are gaining more power by appropriating the media, this is where people are constantly looking for ways to express their individuality and authenticity, another answer is the home renovation, the House takes on a special role, As a reflection of its inhabitants.
They have an infinity of materials, colours and finishes to decorate the houses, but being able to use these tools to create something that has personality is a great challenge.
Trends are presented in trendy books that translate the desires of consumers with combinations of decorations, currently Schattdecor chooses three as main elements:
FREESTYLE CLARITY shows the growing importance of simple and true things. It deals with the reduction to the essentials, seeking a better quality of life. In this theme, there is a great influence of Scandinavian design, which is minimalist and light, with soft woods, contrasts of black and white, combined with pastel or grey colours.
CASUAL BLACK is a sober concept, modern, urban and creative, it represents a timeless style that provides an informal feeling of wellbeing. The black colour is the protagonist, in composition with structures of marble and noble woods in shades of brown, grey and hot metals, creating environments with a warm atmosphere and high aesthetic value.
CULTURAL SPIRIT corresponds to the need to live comfortable and creative a container environment. The influence of different cultures prevails, with a wide variety of materials and textures, the woods are warmer and combine with fabrics, design furniture and decorative objects that refer to different places.
Schattdecor captures concepts such as freedom and reaction to the tabu of fixed decoration rules. In this way it incorporates the possibility of combining different styles, colours and materials according to personal tastes, creating a unique atmosphere for each user and habitat.